Spreading the Health
By Ava Bourbeau
Sometimes a shop, or a bar, or a hangout becomes an instant classic. In a (relatively) small town like Jupiter, locals can be picky, and tourists prefer to frequent their usual jaunts year after year. No one is particularly responsive to change until the change proves them wrong.
Golden Juicery, located in a coveted spot right on US-1 and Marcinski Road, across from the Juno Beach Pier, is one such instant classic, and soon, it’ll be one of two. Golden Juicery is a health food café serving up feel-good options like açaí bowls, smoothies, wraps, salads, Pumphouse coffee, and more. The focus on clean nutrition began with fresh, cold pressed juices and has blossomed into a menu that includes so much more.
After months of toiling by owner Ethan Jaudas, a little serendipity, and a little word of mouth—as is customary in (relatively) small towns—Golden Juicery has snagged another prime spot in which to open its second location. They’re sticking to the US-1 route and setting down roots in Tequesta.
“This whole location came just from relationships and community, 100%,” said Ethan.
You may have even seen the expansion hinted at by the Golden Juicery decal on the front window of the standalone building and wondered what was afoot. The new space, which is significantly larger than their current location, is coming with some exciting updates. The first is that an increased square footage and larger kitchen mean space for a range hood, allowing for an extension of the menu to include food cooked in-house. They’re bringing on a chef and pastry chef to re-envision the menu, bringing all pastry in-house, and pulling inspiration from Ethan’s time living on the West Coast.
But, don’t worry, the same favorites from the flagship location will still be woven in with the new offerings. What’s more, they hope to host wellness and community events, invite guest chefs for cameos, and have small business pop-ups. The building is also home to Adventure Sports Jupiter, a one-stop shop for kiteboarding, winging, and foiling, which is a complement to the adventure sport vibe that Golden Juicery and Ethan are known for.
As a former professional athlete, Ethan has been entrenched in the wellness industry for about a decade—both personally and professionally. After a dirt biking injury to his left leg that forced him to pull a 180 career-wise, undergo a dozen surgeries, and ongoing years of recovery, he turned to juicing and clean eating to speed his healing. He funneled his passion for health and wellness into what is now his booming business.
An ideal that he’s consistently learning is balance, however, as he navigates his own health and the health of Golden Juicery simultaneously. During the recovery from his most recent surgery just last year, related to his original injury, he was confronted with serious obstacles to overcome. Post-surgery, Ethan contracted a viral infection, had to take antibiotics for months, and lost nearly 20% of his body weight in six weeks. He was forced to slow down and reprioritize.
“I think I work as hard on myself as I do on my business now. If I’m not focusing on my wellness, then I can’t show up in the business as my best self—which, then I feel like I’m doing a disservice to the team and the community we’re serving here,” Ethan said.
Embracing wellness double-time—both physically and mentally—allowed Ethan to finally invest the time and effort to open the much-anticipated second location. Details aren’t set in stone, but we expect to see you there in September for a Post Surf smoothie and a Kind Kale wrap.
4050 U.S. Hwy 1 Suite 314, Jupiter
236 U.S. Hwy 1, Tequesta
@goldenjuicery
